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Apple’s iPhone shipments in China fell by 25% within the fourth quarter of 2024, as reported by Reuters, citing knowledge from analysis agency Canalys. This substantial drop comes because the US tech large grapples with rising competitors from a resurgent Huawei on the planet’s largest smartphone market.
Whereas Apple narrowly maintained its market lead with a 17% share and 13.1 million items shipped, Huawei matched that market share with shipments of 12.9 million items, marking a digital tie for market dominance.
Huawei has staged a exceptional comeback, posting a 24% improve in shipments within the fourth quarter after re-entering the premium phase in August 2023 with domestically produced chipsets. This resurgence poses a big problem to Apple’s place in China.
Apple has responded to growing aggressive pressures by providing vital reductions, together with value cuts of as much as 500 yuan ($68.50) on its iPhone 16 fashions in its official channels. Main Chinese language e-commerce platforms have adopted swimsuit with their very own promotions, providing reductions of as much as 1,000 yuan ($137) on iPhone 15 collection gadgets.
“Whereas Apple and its iPhone 15 collection maintained their management within the fourth quarter, they face mounting strain from home flagship gadgets,” mentioned Canalys analyst Amber Liu. “Past seasonal promotions, Apple is enhancing its aggressive place and person retention in China’s premium phase by way of improved retail experiences, trade-in packages, and expanded interest-free installment plans.”
Regardless of Apple’s challenges, total smartphone shipments in China elevated 4% year-over-year in 2024 to 285 million items.
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