Chipotle files a claim against Sweetgreen for hallmark violation over ‘chipotle hen’ dish By Reuters

By Blake Brittain

( Reuters) -Chipotle Mexican Grill Inc filed a claim against fast-casual eating competing Sweetgreen Inc in The golden state government court Tuesday, declaring the salad chain’s brand-new “Chipotle Hen Burrito Dish” breaks its hallmark legal rights.

Chipotle’s claim claimed Sweetgreen’s “really comparable and also straight affordable” dish is an effort to maximize the Chipotle brand name and also most likely to perplex customers.

Sweetgreen claimed in a declaration that it recognized the claim and also does not talk about pending lawsuits.

Chipotle primary business events police officer Laurie Schalow claimed in a declaration that the firm will certainly “take ideal activities whenever essential” to safeguard its hallmarks.

Sweetgreen revealed the dish in a March 30 news release, defining it as “the most up to date version of Sweetgreen’s food selection advancement method, as the brand name develops past salads to present a dish with no environment-friendlies.”

Chipotle’s claim claimed Sweetgreen markets the dish utilizing words “Chipotle” in the exact same font style and also design as the Mexican-food chain and also utilizes a history with Chipotle’s trademarked “Adobo Red” shade.

The claim claimed Sweetgreen proceeded infringing regardless of a cease-and-desist letter and also telephone call from Chipotle’s lawful division. Chipotle claimed it recommended transforming the name to something that utilizes “chipotle in lower-case, in a textual sentence, to properly explain active ingredients of its food selection product,” like a “hen dish with chipotle.”

Chipotle asked the court for an order obstructing Sweetgreen from utilizing the “Chipotle” name and also an undefined quantity of cash problems.

The instance is Chipotle Mexican Grill Inc (NYSE:-RRB- v. Sweetgreen Inc, United State Area Court for the Southern Area of The Golden State, No. 8:23- cv-00596.