By Katie Paul
NEW YORK (Reuters) -Fb proprietor Meta (NASDAQ:) introduced on Friday it had constructed a brand new AI mannequin known as Film Gen that may create realistic-seeming video and audio clips in response to consumer prompts, claiming it may rival instruments from main media technology startups like OpenAI and ElevenLabs.
Samples of Film Gen’s creations offered by Meta confirmed movies of animals swimming and browsing, in addition to movies utilizing folks’s actual photographs to depict them performing actions like portray on a canvas.
Film Gen can also generate background music and sound results synced to the content material of the movies, Meta mentioned in a weblog submit, and use the device to edit current movies.
In a single such video, Meta had the device insert pom-poms into the arms of a person working by himself within the desert, whereas in one other it modified a parking zone the place a person was skateboarding from dry floor into one coated by a splashing puddle.
Movies created by Film Gen could be as much as 16 seconds lengthy, whereas audio could be as much as 45 seconds lengthy, Meta mentioned. It shared knowledge displaying blind exams indicating that the mannequin performs favorably in contrast with choices from startups together with Runway, OpenAI, ElevenLabs and Kling.
The announcement comes as Hollywood has been wrestling with the way to harness generative AI video expertise this 12 months, after Microsoft-backed OpenAI in February first confirmed off how its product Sora may create characteristic film-like movies in response to textual content prompts.
Technologists within the leisure trade are keen to make use of such instruments to boost and expedite filmmaking, whereas others fear about embracing techniques that seem to have been skilled on copyright works with out permission.
Lawmakers even have highlighted considerations about how AI-generated fakes, or deepfakes, are being utilized in elections world wide, together with within the U.S., Pakistan, India and Indonesia.
Meta spokespeople mentioned the corporate was unlikely to launch Film Gen for open use by builders, because it has with its Llama sequence of large-language fashions, saying it considers the dangers individually for every mannequin. They declined to touch upon Meta’s evaluation for Film Gen particularly.
As a substitute, they mentioned, Meta was working immediately with the leisure neighborhood and different content material creators on makes use of of Film Gen and would incorporate it into Meta’s personal merchandise someday subsequent 12 months.
In response to the weblog submit and a analysis paper concerning the device launched by Meta, the corporate used a mixture of licensed and publicly accessible datasets to construct Film Gen.
OpenAI has been assembly with Hollywood executives and brokers this 12 months to debate doable partnerships involving Sora, though no offers have been reported to have come out of these talks but. Anxieties over the corporate’s strategy elevated in Might when actor Scarlett Johansson accused the ChatGPT maker of imitating her voice with out permission for its chatbot.
Lions Gate Leisure, the corporate behind “The Starvation Video games” and “Twilight,” introduced in September that it was giving AI startup Runway entry to its movie and tv library to coach an AI mannequin. In return, it mentioned, the studio and its filmmakers can use the mannequin to reinforce their work.
