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- Danish toymaker The LEGO Team reported a 17% sales rise in 2022, surpassing the plaything market.
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- .(* )” We intend to increase financial investments in calculated campaigns in the coming years to develop lasting importance as well as development of our brand name.”
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.(* )The development was driven by solid need for the firm’s profile, merchant collaborations both online as well as instore, a durable shopping system, as well as a durable worldwide supply chain network.
Operating revenue raised 5% to DKK 17.9 billion, up from DKK 17 billion in 2021.
Cost-free capital was DKK 9.3 billion contrasted to DKK 12.9 billion in 2021, driven by raised capital expense in locations such as manufacturing ability.
Customer sales expanded 12% with specifically solid efficiency in the Americas as well as Western Europe.
In 2022, LEGO opened up 155 brand-new LEGO branded shops, getting to a complete variety of 904 shops around the world.
“The energy we have actually seen throughout the previous years proceeded in 2022. It was driven by the financial investments made throughout this moment which are both repaying currently as well as developing a structure for lasting, lasting development,” stated chief executive officer Niels B. Christiansen.
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: LEGO anticipates single-digit profits development in 2023. The firm prepares to remain to increase financial investments in calculated campaigns.
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